Making legal support accessible through digital transformation

Customer Success Story

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Making legal support more accessible

RechtenRoute is a Dutch legal platform that helps individuals and organisations find the right legal support. To scale their impact, Bumpp set out to make the online experience just as clear and accessible as RechtenRoute’s legal services.

The goal: a platform that speaks to both individuals with legal questions and professional organisations looking for a trusted legal partner.

Crafting a tailored approach for two distinct audiences

Bumpp developed a new website and strategy with distinct journeys for individuals and organisations. The platform combines approachable design, intuitive navigation, and content tailored to each audience—supported by SEO and marketing, with relatable legal scenarios woven into the messaging.

The result: trusted by individuals and organisations

RechtenRoute’s new digital presence now supports both individuals and organisations with equal clarity. Private users can quickly understand their legal options and start the intake process without barriers.

Organisations such as municipalities, legal aid providers, and insurers benefit from a structured platform for collaboration—complete with streamlined intake, clear reporting, and consistent communication.

The platform’s bold design and audience-focused content have strengthened the brand’s identity and boosted recognition in both public and private sectors.

The result: more conversions, more partnerships, and a growing reputation as the go-to partner for accessible legal support in the Netherlands.

client

RechtenRoute

Legal consultancy, Public sector & Social services

case timeline

January 2025 — July 2025

results

5.7%

Average CTR

Increased

Conversions

More new

Partnerships

Stronger

Brand reputation

A glimpse behind the scenes

This is Bumpp in action

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All resources

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SERVICES
Strategy & positioning